Premium Advertising
Visual Design | Motion Design | Campaign Management
Premium Ads Lead
I was Lead UX designer for our high-volume Premium Advertising business before I transitioned over to product. I helped tell stories for our customers and users with crispy visual and motion design.
Here are some of my selected projects.
Nintendo and IMDb team up
Motion Design | Visual Design
Video games are a huge passion of mine. I was lucky enough to get a chance to work with the good folks over at Nintendo with a full screen set of animated takeovers for the IMDb homepage. I designed all visual and motion creative for this campaign for Nintendo as well as one for Pokemon.
IMDb at the Emmys with HBO
Visual Design | Campaign Management
I was the design lead on the Emmys & HBO section of IMDb.com. I designed and worked directly with HBO to integrate their most popular titles within IMDb. I designed all of the collateral for every device that we support. In addition to this campaign, I run about a dozen similar projects throughout the year with integrations for the Oscars, TIFF, San Diego Comic Con, and many more.
IMDb, Assemble!
Motion Design | Visual Design | Project Management
Here is an example of a premium Title page that I designed for Ant-Man and the Wasp for Marvel. Using high resolution key art and dynamic motion graphics, I was able to bring this experience to life for marvel in a way that no other publisher could. Marvel and Disney consider these Premium Title Pages their main website. They drive traffic to these pages from all over the internet and rely on them to be the front page of their movie.
Every Premium Title page gets a desktop version and a mobile version. Both versions house custom exclusive content like character posters, first to market trailers, image galleries, film synopsis, and so much more.
International Ad Campaigns
Motion Design | Visual Design | Project Management
IMDb spans the whole globe. As the UK & International subject matter expert (SME) for the design team, I make sure that we raise the bar across the pond just as much as we do domestically. that means hat i host weekly office hours and trainings so that our partners over seas can develop and launch creative campaigns that rival the stuff we’re doing over here in the States. The differing time zones make for some very early mornings, but it’s all worth it when you get to make ads for Spider-man in Japan, John Wick in Germany, or South African Jurassic World!
Netflix and Marvel Editorial Collaboration
Motion Design | Visual Design | UX
For this particular unit, I worked with Netflix to design a custom editorial takeover on the homepage. I created all UX, motion, and visual design. Each clickable video showed clips from the press junket where IMDb interviewed each member of the cast. While the videos were being produced, I worked with our Account Executives for Netflix to build a spot for them to live on the homepage of IMDb.
The Battle for Azeroth on IMDb
Motion Design | Visual Design
As a former Blizzard intern you can imagine the excitement I had when I was approached by the Amazon Entertainment team to design the IMDb Homepage Takeover of World of Warcraft. I was provided the best base assets and a blast from the past as I had experience working with the brand guidelines of World of Warcraft. The User Experience was designed to intro with a video edited from the trailer. The resolve state allowed the User to watch the full trailer or collapse the ad to explore IMDb. I designed all motion and visual aesthetic.
Pictured here is the animated screencap of the live unit running on IMDb. To the right of it is the 300x600 unit that I designed to go alongside the activation. The flame effects trigger on mouse hover
(For the Horde)
Premium Title Pages on IMDb
Motion Design | Visual Design
What is a Premium Title Page? A Premium Title Page (PTP) is a custom-designed webpage on IMDb that emulates and enhances the storytelling experience of any title movie or TV show. I had the privilege of designing all motion and visuals for the global campaign for Blade runner 2049. You can read more about how I improved the Premium Title page Product here.
